College students’ mobile app usage is a great signal for which apps are gaining traction. This demographic tends to be on the cutting edge of the newest, shiniest thing. Below are screenshots from 18 college students mobile phones – lets see where they are spending their time.
Social media apps are littered across the home screens.
This active group utilizes multiple fitness apps to keep track of their progress.
Music apps like SoundCloud, 8tracks, and Spotify are wildly popular.
Apps such as Dropbox, Fedex, Quickbooks, and Yammer are popular among the business-focused segment.
Dating apps like Tinder are just as popular as emojis. Anonymous apps like Brighten are also growing in popularity.
It is not uncommon for these students to use their background photo for daily motivation.
Android is not nearly as popular as iOS with this group.
More organizations, like blogs and schools, are building apps that gain traction.
Some students leave the standard apps littering their home screen…
…while others aggressively use folders to stay organized.
Weather and health are important no matter what your age.
Games are a great escape from a young adolescent life.
Remember Passbook and Newsstand?
With the rise of Instagram, photography apps have exploded.
Video apps like Vine and FaceTime are popular as well.
And since money makes the world go ’round, banking apps are a necessity.
Its obvious that college students’ app usage is not much different than other demographics. While they may get on board with the newest social network faster, these people still gravitate towards fitness, music, banking, and photography. It will be interesting to see how these home screens change in the next 6-12 months…